Cash App, the popular payment app owned by Square, has recently launched a new initiative called Cash App Studio, which aims to provide financial support and creative freedom to artists across different fields. Cash App Studio is an invite-only program that offers artists a grant to fund their projects, while allowing them to retain full ownership and distribution rights of their work.
Cash App Studio is not a traditional record label or publisher, but rather a partner and patron for artists who want to push the boundaries of their craft. Cash App Studio does not take any cut from the artists' revenue, nor does it impose any creative restrictions or obligations on them. The artists are free to use the grant as they see fit, and to release their work on any platform they choose.
Cash App Studio has already partnered with several artists from various genres and disciplines, such as Victoria Monét, a singer-songwriter who has worked with Ariana Grande and Kendrick Lamar; Tyler Mitchell, a photographer and filmmaker who shot Beyoncé for Vogue; and Tremaine Emory, a fashion designer and cultural curator who runs the brand Denim Tears. Cash App Studio also plans to expand its roster and support more emerging and diverse talents in the future.
Cash App Studio is part of Cash App's broader vision to empower creators and communities through its platform. Cash App has been widely adopted by musicians, artists, and influencers, who use it to receive payments, tips, and donations from their fans and followers. Cash App also acquired Tidal, the music streaming service co-owned by Jay-Z, earlier this year, with the goal of creating new tools and opportunities for artists and listeners.
Cash App Studio is a unique and innovative way to support artists and foster creativity. By providing artists with financial backing and artistic autonomy, Cash App Studio hopes to amplify their voices and showcase their work to a wider audience. Cash App Studio is the next evolution of Cash App's mission to enable anyone to participate and thrive in the economy.
- Cash App Studio is an invite-only program that offers artists a grant to fund their projects, while allowing them to retain full ownership and distribution rights of their work.
- Cash App Studio is not a traditional record label or publisher, but rather a partner and patron for artists who want to push the boundaries of their craft.
- Cash App Studio does not take any cut from the artists' revenue, nor does it impose any creative restrictions or obligations on them. The artists are free to use the grant as they see fit, and to release their work on any platform they choose.
- Cash App Studio also plans to expand its roster and support more emerging and diverse talents in the future.
Here is a chart that shows the growth of Cash App users over the years, which indicates the potential reach and impact of Cash App Studio:
| Year | Cash App Users (in millions) |
| 2017 (7)
| 2018 (15)
| 2019 (24)
| 2020 (36)
| 2021 (50)
| 2022 (65)
| 2023 (80)
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